When the beauty brand Bloom announces the closure of its flagship store to shift focus to online sales, content creator Jenny finds herself in a challenging position. Tasked with managing the backlash from a dedicated fanbase, she must leverage social media to transform the news into a positive narrative. To complicate matters, Bloom is also rebranding to emphasize eco-friendly products and a wellness lifestyle.
At a seaside corporate retreat in Miami, Jenny is determined to showcase the essence of “work/life balance” in her content. However, her ambitious drive often conflicts with the laid-back approach of activities director Nate. As they spend time together, chemistry ignites between them, revealing that Nate is not just a laid-back planner but also a thrill-seeker who seems to have mastered the art of balance.
Yet, there’s a twist: Nate is the brother of Jenny’s boss, adding an extra layer of complexity to their budding connection. As Jenny navigates the demands of her role and the evolving brand, she must decide whether to pursue her growing feelings for Nate or maintain professionalism in a high-stakes environment.