Hancock is a disgraced superhero whose reckless actions have turned public opinion against him. Despite his good intentions in saving lives, his methods often result in chaos and destruction, leading people to view him as more of a menace than a hero. Realizing that his reputation is in tatters, Hancock reluctantly hires a public relations expert to help reshape his image.
The PR agent proposes an unconventional strategy: to temporarily imprison Hancock, creating a sense of longing for the hero among the public. This plan surprisingly gains traction, as people begin to recognize the value of having Hancock around. As he adjusts to his new confinement, Hancock starts to reflect on his past actions and what it truly means to be a hero.
However, the challenge lies in whether Hancock can maintain his newfound sense of purpose once he is released. Will he embrace this opportunity for redemption, or will he fall back into his old, destructive habits? As he navigates the complexities of heroism and public perception, Hancock must confront his inner demons and decide what kind of hero he truly wants to be.